Home

Dark purple and blonde hair

25 Best Blonde and Purple Hair Ideas for 202

39 Best Purple/ blonde hair ideas hair, hair styles

  1. Vivid purple lowlights can blend surprisingly well into dark blonde hair and make it look more interesting. Ideal for: Any skin tone. How to style: Straighten your hair using a styling brush while blow drying it. Then take a flat iron and curl the ends, starting where the lowlights start. 8
  2. Those of us with blonde hair need purple shampoo because of how the hair is lightened in the first place. According to Redken Artist Adina Doss When I lift a client's hair (colorist speak for lightening), there is an undertone that comes up, which I like to call 'raw blonde.' To get my clients to a richer, more quality blonde, I add a color treatment called a toner, specifically Redken's.
  3. #24: Deep Purple Tips. This color is rich with deep red in its base tone. Pictures simply don't do it justice! Some blonde highlights over the dark brown hair enhanced by the gentle curls give way to the wonderful dimensional locks which are further adorned with the deep purple red, covering much of the lower half of this stunning lob
  4. GOES GREAT WITH: Monochromatic purple eyeshadow, neutral makeup. SIMILAR SHADES: Dark purple hair, blue highlights. PRICE: $50 to $150, depending on your natural hair color and the number of highlights you're looking to achieve. Below, see 35 vibrant violet purple highlights styles that are totally wearable. 01 of 35
  5. There are numerous variations of the color out there in the world - Best purple hair dyes, Short hairstyle with purple highlights, Purple hair dye for dark hair, Dark purple hair dye, Dark purple-black hair, Violet hair dye, Temporary purple hair dye. Purple is a damn beautiful color for your hair. Be ready, and summer is approaching
  6. Aug 17, 2016 - Explore Helen Peterson's board Purple hair streaks on Pinterest. See more ideas about purple hair, hair, dyed hair
Best Ombre Hairstyles - Blonde, Red, Black and Brown Hair

The lighter the original hair, the easier it is to dye your hair purple. This is why dying dark hair purple without bleaching is tricky if you want a lighter purple hair color. In fact, if you have dark hair and you want to dye it a light purple color, you will have to bleach your hair first. Dark hair is best suited to warm purple colors if we. An ombré color job using dark purple hair that lightens into an ashy rainbow is a fabulous way to rock two trends in one. 2. Silver with Lilac Highlights. Add another winner to the blonde and purple hair category! This sharply stacked bob, done with peek-a-boo purple highlights, is a clever upgrade to your regular short 'do Garnier Nutrisse Ultra Color Nourishing Permanent Hair Color Cream, V2 Dark Intense Violet (Pack of 2) Purple Hair Dye. Pack of 2. 4.4 out of 5 stars. 13,455. $13.42. $13. . 42 ($6.71/Count) $15.98

GOOD BYE PURPLE HAIR! I go back to blonde hair!subscribe and join the family: http://bit.ly/1RmM3HFwatch my last video: https://youtu.be/1vwsAfn9CYkMY COFFEE.. Dark shades make for extra striking styles on the singer's pale complexion, and this dark purple look is close enough to black to function as a neutral hair color. 27 Dark Rich Plum Dark rich plum is an excellent shade for women with olive complexions or warm skin with yellow undertones In its unicorn hair dye range, this full coverage dye gives a tinge of dark purple to your hair. For best impact, you can use this dye on blonde hair and light brown hair. The speciality of this product is that it doesn't contain any harsh chemicals but contains moisturizing agents, so your hair remains soft and wavy even after colour.

Moroccanoil Blonde Perfecting Purple Shampoo is formulated with deep violet pigments to counteract unwanted yellow and orange tones in blondes, lightened brunettes, and gray hair, making it an. Breathe new life back into your blonde hair again with Joico's Color Balance Purple Shampoo. The formula has just the right amount of pigment in it to neutralize yellow tones without leaving any trace of purple in your hair, but its tone-correcting pigments will stay attached to the hair fibers through multiple shampoos I went from long blonde hair to SHORT PURPLE hair and I unfortunately do NOT look like Olivia Obrien.. what a rip off. *SOCIAL MEDIA*instagram: https://www.i..

19 Medium Length Purple Hair Highlights In Blonde Hai

Are you thinking about switching your hair color? How about you consider getting some peekaboo highlights? These are a huge trend at the moment, and it seems like they will stay around for quite some time Go for purple hair extensions and get that punk princess look with bold purple or fairy aura with lavender hair. You can either get purple hair extensions or use one to do color experiments. Either way, your original brown tresses stay safe and gorgeous. Hair Color Spray And Chalks. Now, these are the options that even kids can use

15 Versatile Purple Highlights on Blonde Hair for Women

Everything You Need To Know About Purple Shampoo For

Blonde hair to dark purple hair? Question. Hi all, I have a question. my friend has naturally blonde virgin hair. They would like to dye it a dark purple. (like the images attached) What would they have to do to get it to this color? Is there a dye dark enough that's semi-permanent? would it have to be a permanent dye? do they darken the purple. In order for dark purple ombre or highlights to show up, the color needs to be applied to strands that are naturally light blonde or have been pre-lightened. Try the Blondor range of hair lighteners, reaching for Freelights if you're creating dark purple balayage or Soft Blonde Cream for lifting that's gentle on the scalp - ideal for all. Dark shades make for extra striking styles on the singer's pale complexion, and this dark purple look is close enough to black to function as a neutral hair color. 27 Dark Rich Plum Dark rich plum is an excellent shade for women with olive complexions or warm skin with yellow undertones You muse of used a cool ash blonde for dying your hair, so it pulled the blue and gray underlying pigments under your hair, especially since it was already a purple tone. At this point Inwpild recommend going to a stylist as this is a hard situati..

The purple shampoo doesn't lighten any hair color, neither brown, blonde, nor red. Its only function is to neutralize the bright yellow tones that can appear after bleaching. It can also maintain an ash tone in blonde hair. That's as far as its power goes When burnt platinum blonde meets burgundy purple hair, this statement look is in the cards. Of course, much depends on the styling, as the same hair color blend can be successfully flaunted during business meetings or in more formal environments. Don't shy away from trying on a look that serves more than one purpose. 18 Despite the temptation of pastel purple hair, rich chocolate browns, warm honey blondes, and spicy but subtle reds are also in high demand. Mark DeBolt, celebrity hair colorist and co-owner of Mark Ryan Salon in New York, explained that some are asking for their color to be louder and brighter, opting for unnatural shades of pink, lavender, and peach, while others are opting for beautiful. Vanilla lilac hair is a subtle pastel hair color. It involves having a dark root, a blonde base, and a gradual fade to a soft lilac hue. The color can be customized based on the hair color you start with, but you're most likely to see those sporting it with brown roots that blend into a platinum blonde color which then fades to a muted. SHOP NOW. Amazon's most popular purple shampoo promises to enhance cool blonde tones to extend time between salon visits—and more than 7,500 reviewers stand behind it. Pravana. 4 of 20. Best Purple Shampoo for Blonde Hair. The Perfect Blonde Purple Toning Hair Shampoo. Pravana amazon.com. $16.00. SHOP NOW

I tried that one on my purple hair 3 times and it didn't take any out, I found a natural method to get rid of purple in your hair, if you use bicarbonate of soda and then antidandruff shampoo mixed together then left on wet hair for 5-15 minutes depending on how much time you have it starts lifting the purple out, I done it twice for 5 minutes each time and I now have a blonde strip in my hair. 25 Best Purple Hair Dyes For Dark Brown, Blonde & Red Hair. Photo: getty. Aly Walansky. Author. Self. 01/10/2021. Purple is a beautiful color with a rich history — literally, in fact This was the first product that I used to dye my hair purple. It doesn't have ammonia or peroxide, two fairly aggressive ingredients for your hair.. And, of course, you don't need to bleach. The first thing that surprised me when I used this semi-permanent dye is that it didn't dry out or damage my ends.. I got a muted violet since I have dark brown hair, but the truth is that it looked.

Also, if you're wondering about your dark brunette or black hair, to combat the same issue I recommend using a blue shampoo. Since purple is made specifically to combat yellow in blonde hair, most brunettes find that blue shampoo does the exact same thing for dark locks, to combat orange-y brass tones (blue and orange are opposites on the wheel!) If your hair is on the darker side and doesn't lift to a pale blonde shade, you probably would want to try a darker purple, as opposed to a pastel shade. 2. You'll Definitely Have To. It also gives a 100% gray hair coverage. 9. Best Dark Purple Hair Dye: Garnier Olia Oil Powered Permanent Haircolor Darkest Violet. Now if you are looking for the best purple hair dye for black hair without bleach, or a good black purple hair color, this Garnier product is one of the best for you

Warm up a dark blonde hair color base with sweet caramel balayage. Using foils, tease out thin slices of hair, applying Blondor and 6% to lift their color. After color has developed, the next step is to tone hair all over with equal parts 7/31 and 9/31 from Koleston Perfect, creating the perfect balance of tones. Delicious Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out. So when using purple pigment on brassy, yellow tones it color corrects your. Yes. You can use a purple shampoo on brown hair. If you have highlights, a balayage, or an ombré of a lighter shade, such as blonde, platinum blonde, or any other light hair color, a purple shampoo can help maintain the highlights. UV exposure, frequent hair washing, hard water, and pollution can turn the hair color brassy Purple products contain varying amounts of indigo pigment that lightly dye and tone blonde hair purple, which on the color wheel is the opposite of brassy yellow-orange Purple Haze is a warm, very dark purple hair dye that leaves purple tones on virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde or lighter before use. How many 4oz containers of Manic Panic hair color should I buy? Short Hair up to Bob Length: 1 jar/bottle for thin or thick hair

61 Charming And Chic Options For Brown Hair With

40 Versatile Ideas of Purple Highlights for Blonde, Brown

Dark Purple & Teal Blue Hair Katy Perry has gone for looks similar to this one - dark and bright shades of blues and purples together. It's a bold look for sure, but one that looks amazing when braided or curled to let all the highlights and lowlights shine through If you have light brown or blonde hair, options are limitless. Light brown hair (that is almost verging on blonde) and blonde hair (any shade from dark to light) can quickly be transformed to literally any shade of purple. Go dark for something more mysterious and sultry, or go vibrant and out-of-this-world Blonde Hair with Dark Purple Eyes Rdexan. 0 + Follow - Unfollow Posted on: Jul 19, 2021 . About 1 week ago. 8 . 1 0 0. Show More. Show Less. Upload Download Add to wardrobe 3px arm (Slim) Background Blonde Hair with Dark Purple Eyes Rdexan. 0 + Follow - Unfollow Posted on: Jul 19, 2021 . About 1 week ago. 0. 8 . 1 Matrix Silver Purple Shampoo: This product neutralizes unwanted brassy warmth as well as eliminates dull, yellow tones in blonde and grey hair without stripping it. Our recommendations for the best blue shampoos: Fanola No Orange Shampoo: This anti-orange toning shampoo has a special blue pigment, making it ideal for brunette, dark blonde, grey. Inky black hair takes on new life this season with tons of dimension and gloss. Bleach blonde at the top, dark brown at the bottom Gorgeous Purple Hair Color Ideas to Try ASAP

Whether you've recently bleached your hair blonde or you simply want to make your natural blonde hair lighter, one of the most essential products you can have in your arsenal is purple shampoo Find out the best semi permanent hair color/dye for blondes, dark African American hair, to cover gray roots, natural relaxed hair and shades including, purple red and copper. Semi-permanent hair color is chosen by many for various reasons. This hair color is less damaging to the hair and offers more temporary results that last up This gorgeous cascade of waves has a dark purple top and tips, with a horizontal band of color creating a lovely pinky-red ombre in-between! Gorgeously unique wavy long blonde hair with purple-red to pinky-beige blend. Credit. This cute wavy hairstyle is a great party look with a multitude of subtle balayage shades added to a coral-blonde base

35 Styles That Make Purple Highlights Look Totally Wearabl

For dark blonde, the main two categories are ash blonde, which is a dark blonde hair color with a cool undertone that looks a little grayer, and honey blonde, which is a dark blonde hair color with a warm undertone that looks a little more amber or golden and, in some instances, can be nearly a ginger shade If you have dark blonde hair (verging on brown), you can skip to directly dyeing your hair burgundy with a box hair color. However, if your natural hair colors on the lighter side of the blonde spectrum, it is likely that applying burgundy directly to your hair will make it purple Pick a brighter purple shampoo if you have blonde hair. Blonde hair needs less purple coloring to remove brassiness from its tone. Avoid inky violet shampoos and go for a brighter color to prevent oversaturating your hair. The lighter the color, the less brassiness it will absorb from your hair Photo Credit : @sydney.scissorhands A good rule of thumb for matching dark roots to light hair is to reduce any harsh contrast. This means you shouldn't pair light platinum blonde hair and jet black roots without the right technique, like a shadow root technique. This is when a stylist uses a haircolor brush to tap a dark haircolor formula at the roots to help it blend into the icy blonde. Uberliss Bond Sustainer Purple Iris Temporary Hair Care - 3.7oz. Uberliss. 2.8 out of 5 stars with 4 ratings. 4. $14.99. Shipping not available. Not at your store

For people with purple-dyed hair, it is often difficult to return to the original color of the hair. Simply because purple is a light complex color and also contains the elements of dyed blonde hair. Therefore, when bleached with hydrogen peroxide, we will only get a blonde or silver hair This purple shampoo is a fantastic toner. With its dark purple design, it has an aesthetically pleasing pigmentation but does not over deposit any purple color in your hair. The Paul Mitchell Platinum Blonde Shampoo is arguably the best shampoo for blonde hair. Read Mor Top 8 Purple Hair Dyes for Dark Hair in 2021. This covering color imparts a tint of dark purple to your hair in its unicorn hair color. If you have blonde hair and light brown hair, this color will make a maximum effect and turn out a perfect purple. Lime Crime Unicorn Hair Dye from Amazon

Since purple is on the opposite end of the color wheel from yellow, the two hues cancel each other out—which is why purple shampoo works to eliminate brassy tones in color-treated blonde hair. It basically works as a color corrector to restore cool tones to your strands. Instagram. matrix Verified. 605K followers Oils that are bad for blonde hair 1) Coconut oil. I have a personal experience with coconut oil and dark hair, my mom is 50 years old and her hairs are almost 80% blonde, her hairs look whiter the day when she shampoo her hair, and when she applies coconut oil her hair looks like they are 50% black Dark Purple Red Hair. Sometimes going red isn't quite enough and that's when you'll want to consider dark purple red hair. If you're looking for a chic, high-fashion cut and color that evokes Paris runways, consider coupling dark violet tones and rich red hues with geometric and bold hairstyles, like bobs and bangs

Hair toner is useful if you want to remove bright colors like red or purple, or if you need to remove excessive ash tones from blonde hair. It can't remove dark hair dye or dye your hair darker, but it can correct tones that you don't like or wish to remove. Assessing Your Hair The ultra-pigmented purple mask enhances blonde, platinum, and even white hair. Natural jojoba, marula and coconut oil deeply nourish hair, while soy proteins and vitamin B5 help fortify and.

20 Purple Ombre Hair Color Ideas - PoPular Haircuts

43 Amazing Dark Purple Hair, Balayage/Ombre/violet - Style

If you have dark brown or black hair and you want to bleach it platinum blonde or white, be prepared for the process to take several days. Section your hair into 4 parts and apply the bleach mixture about a quarter of an inch away from your scalp, starting in the back and working your way forward Blonde hair and light eyes go hand-in-hand with fair skin, and, according to color theory, look best with other pale and subdued colors like pastel pinks, light blues, brown, beige, pale greens and purples, with a few jewel-toned blue-greens and red mixed in for just a touch of contrast

Video: 49 Best Purple hair streaks ideas purple hair, hair

How to Dye Your Hair Purple without Bleach - For Dark or

  1. Expert tip: Use Garnier Nutrisse Color Reviver Cool Blonde to nourish hair and neutralize unwanted brassiness after bleaching. Try our Nutrisse Ultra Color PL1: Lightest Platinum (best for lightening natural hair between medium brown and medium blonde up to 7 levels) and PL2: Ultra Light Platinum (best for lightening natural hair between dark.
  2. Blonde hair is universal and has a ton of different shades, which means anybody can go for it, as long as they choose the right shade. Here are 70 of our favorite short blonde hairstyles that you need to try the next time you go and see your stylist
  3. Going for a purple, pastel pink and blonde highlight look on your dark brown hair may sound like a disaster, but trust me when I say this - it works, and looks absolutely beautiful. Combine these gorgeous colors to create a hair look that's not too over the top but will definitely have people looking at your hair in wonderment when you pass.
  4. Hi, I currently have a fading ombre (about bottom 1/4 of my hair is blondish), can I dye these tips a dark purple? My natural hair color is dark brown (almost black), but I bleached my hair almost a year ago and then dyed it blonde to get an ombre look and re-touched it a couple of times (last time was about 3 or 4 months ago)
  5. 7: dark blonde. 8: medium blonde. 9: light blonde. 10+ and above: platinum blonde to platinum white. Levels 1-5. This is the darkest range of natural hair colors. A level 1 is a jet black, with no brown tones to it! Semipermanent hair color typically won't show on level 1 hair at all, as the base is too dark for any pigment to be visible
50 Hottest Ombre Hair Color Ideas for 2018 – Ombre

The same goes for naturally blonde hair: purple shampoo can neutralize yellow tones. Natural blondes that dye their hair blonde, tends to turn yellow, rather than orange. Purple shampoo and/or conditioner can help tone down yellow tones. This works because purple shampoos and conditioners are formulated with violet pigments to remove yellow. Blonde-haired heads have more strands of hair than red- or dark-haired heads. Blondes have approximately 140,000 hairs compared with 108,000 for their darker counterparts Low levels of both eumelanin and phaeomelanin characterize blonde hair So if you have blonde highlights or are rocking blonde ombre ends that are getting dingy yellow then purple shampoo is the product for you - even with a brown mane. Basically to understand what purple shampoo can or can't do for brown hair you need to look at the color wheel

32 Best Purple Hair Color Ideas for Women in 2021 All

Blonde and gray hair requires lots of upkeep—and the best purple shampoo can help tone unwanted brassy tones. Shop 18 products women with great hair swear by With numerous shades in hair dyes out there, both permanent and semi-permanent products, you can find your best purple hair dye for dark hair without bleach. Finding purple hair dye no bleach means reading reviews and how to dye dark hair purple without bleach. Also, you have to dig into the ins and outs of purple shades and dye formulas Mushroom Blonde Color Melt. Mushroom blonde is probably one of the biggest hair color trends swirling about this summer, and for good reason. The ash-based hue is a combination of grayish-brown.

Purple shampoos cancel out yellow, orange, and brassy tones in your hair to keep it looking bright and fresh. Here are the 25 best, from Nexxus to Oribe Going from brunette to blonde is a challenging task that largely depends on how dark your natural hair color is to start, says Oropeza. For example, if you have light or medium brown hair, you'll only need to lift (that's stylist-speak for lighten with bleach) your color a level or two; on the other hand, if you have dark brown hair that.

Icy blonde hair with peekaboo under color | Icy blonde25+Beautiful Emo Hairstyles for Girls | Design Trends

Amazon.com: dark purple hair colo

Tiffany Hair Salon. 10 hrs ·. Black to purple to blonde melt by @toni_playswithcolor. #tiffanyhairsalon #denversalon #denverstylist #denvercolorist #colormelt #hairpaint #purplepop #blended #joico #schwarzkopf #salonsuite #privatesuite #luxurysalon #dowhatyoulove. Share Convinced blonde hair with lowlights is the perfect hair color for you? Continue reading for 20 blonde hair with lowlights hues you're going to be completely obsessed with. The Best Blonde Hair With Lowlights Looks. Honey Blonde With Caramel Lowlights. Lowlights don't have to be incredibly dark to make a major difference

GOING BACK TO BLONDE! BYE PURPLE HAIR - YouTub

35 Bold and Provocative Dark Purple Hair Color Idea

So my hair is normally dark brown with purple highlights. I got a last minute salon apt for a cut a color a few days ago to put purple all throughout my hair with blue highlights. I ended up with about 5 different colors in my hair with the main one being green. I was so devastated to see this happen II. Blonde Hair . 11. Highlights and Lowlights for Blonde Hair. Source. Gray Lowlights on Black Purple Hair. Source. If you want a more demure look or if your office dress code says that purple doesn't really apply to your workplace, you can always go for black purple. It's brunette with just a hint of violet in it

85+ Marvelous Orange Hair Style For Cute Women - Sayfa 22

10 Best Purple Hair Dye for Dark Hair - 2021 Reviews

All Black & Purple Highlights Raven hair, which make the hair look heathy, is stunning for women to get a faddish look. Blonde locks are cool and the lavender highlights add some drama effect to the overall look Champagne Blonde. Champagne Blonde. Credit: @hairbylindal. This color is a classic for a reason: It's ultra-flattering. It works on almost all skin tones, warm or cool, depending on which shade of champagne you're asking for—but we're loving a cool champagne for those with blue or pink undertones Hair has a level scale between 1 and 10, 1 being darkest black and 10 being lightest blonde. Level 1 has an undertone of darkest red, and level 10 has an undertone of pale yellow. The darker your hair, the more levels of brassy undertones there are that you need to break through with bleaching and lightening your hair Purple-tinged hair products are supposedly revolutionary; a magic wand, if you will, for faux-blonde hair, turning even the dullest, brassiest hues into shimmering curtains of gold

Peacock Hair Color Ideas and Looks

The 23 Best Purple Shampoos for Brighter Blonde Hai

You might assume that you have to sacrifice one for the other: either have long, dark hair or short, blonde hair. Stock Up On Purple Shampoo Growing your hair longer means reevaluating your in. Kristin Ess The One Purple Shampoo. LOVED FOR: Created by celebrity hairstylist Kristen Ess, this top-rated purple shampoo can take the brassiness out of blonde hair in minutes. Yes, minutes. HELPFUL TIP: This formula is extra gentle, so it's safe to use daily in place of your regular shampoo. $12 at Amazon Platinum. Dark Blonde. Purple. ° Wednesday June 30 10:00a.m. - Haircut Only 1:00p.m. - Haircut Onl... y 2:00p.m. - Haircut or Haircolor ° Friday July 2 9:00a.m These colors are particularly effective at neutralizing any orange in the hair. Ash Blonde 7.1and Dark Blonde 6.1 and Light Deep Ash Brown 5.11 are the ideal go-to colors for toning down orange hair. For extra strong orange killing, squeeze in some Ash Grey Additive. Once again, please note you will not be able to go lighter

bleached blonde hair to brown

The 16 Best Purple Shampoos for Blonde Hair of 202

Brilliant Blonde purple shampoo and mask can both be used as a maintenance product - to keep the hair ash blonde and stop it from turning yellow over time (all ash blonde hair will have a tendency to do that). Result: Consistent Ash Blonde Hair Hair Color by Elona Taki The design philosophy of UniWigs Trendy products is that we believe every girl deserves to own a unique wig to show her charm. You can find out your dreamy trendy wigs here, whether it is Ombre, Black, Blonde, Blue, Purple, Grey or Silver Hair Shades. Every wig from UniWigs Trendy is made of heat friendly synthetic fibers with a lace front cap construction, which means you can use a curling.

Purple shampoo was created for people with blonde hair. Made for those with brassy and yellow tones, whether naturally occuring or through colouring, it helps to neutralise them and restore the fresh, cool and icy feeling you get when stepping out the hair salon For my dark hair I have always in the past bleached twice and toned once when going for a bright color, but this time only 1 bleaching was necessary to achieve the level of blonde I wanted because all my hair is new growth (which bleaches more easily). Assess your color after 1 bleaching and decide if you think you need another You will use the dark brown color for dyeing your purple hair, it will help cover the purple. Thus, your hair is both classic and national brown, but fresh with sparkling purple light makes the. If your first response is to wash your hair once you find out your hair dye came out too dark, you'd be correct! Bleeding the color out is the optimal solution providing that you have the right product on hand. A regular or clarifying shampoo would be the best product in this situation, and ideally, you should keep washing it until enough dark dye has bled out of your hair that you're happy. 10.12 = Lightest blonde hair colour with cool undertones 6. 31 = Dark blonde hair colour with gold but a hint of ash to avoid brassiness 7.46 = Blonde with copper tones and a touch of red. Now you start to understand how a hair colourist is a real artist This brown red with blonde balayage accentuates a long wavy hairstyle like this. The lights capture the twists while the deep tones anchor the hair. Waterfall Purple Red Balayage. Make a statement by creating this waterfall red and purple balayage. Going from dark red purple to bright reds on the tips, each wave makes this a beauty all the way